🧸 About Freddie’s Flannels

Welcome to Freddie’s Flannels—where everyday women meet luxuriously soft blends of fabric!

We’re a small Kiwi start‑up with a big dream: to source the softest blends of fabric and make luxury sleepwear accessible to every woman, no matter her age, shape, or size. Feeling good in what you wear shouldn’t stop when the day ends.

At the core of our brand is a simple value: softness matters. Every piece we create is thoughtfully designed with premium, blended fabrics chosen for their gentle touch, breathability, and lasting comfort. These soft blends are what set us apart—they’re the foundation of our promise to you.

We’re committed to inclusivity, and one of our goals is to expand our sizing range as we grow, ensuring every woman can experience the comfort of our blends.

We keep our pricing fair, our designs fresh, and our colours on‑trend—so you can lounge in style without compromising on comfort or your budget.

Where possible we source eco‑conscious fabrics and packaging that are recycled or compostable. As we grow, we’ll continue to strengthen this commitment to sustainability.

Whether you’re winding down after a long day or enjoying a slow Sunday morning, our sleepwear is designed to wrap you in softness, comfort, and style.

Thanks for being part of our story. We’re so glad you’re here.